As with any analytics tool, the data is only as good as what you put into it. Setting up Woopra properly from day one will lay the foundation for clean, organized and consistent analysis.
Good tracking is crucial to success with Woopra. And a good understanding of the concepts outlined in this section is key to implementing good tracking. Woopra gives you power over your data, but the keyword here is "your." You must get the data into Woopra, one way or another, for Woopra to be of value to you.
From a technical standpoint, Woopra is a system for gathering, storing, analyzing, and acting on visitor event data. A visitor is a customer or potential customer who interacts with your website, app, sales team, or any other touchpoints your business has.
The tracking SKDs and APIs are how you get most of your data into Woopra. The other way you will get data into your Woopra instance is by installing Apps in our Integrations hub, which will allow you to bring in events and data from other services such as CRMs and email marketing tools. This Section is about tracking your own custom events and visitor properties.
When you are using one of the tracking SDKs or APIs, there are a couple main concepts that you need to grasp and tasks to do to get going:
- Installing your tracking code
- Configuring your tracker
- Tracking events and event properties
- Tracking visitor properties