Most companies have snippets of customer interaction information spread all over the place. From email automation, to live chat clients, CRMs to support platforms, companies interact with and engage their users in many ways from many different sources. To get a full picture of customer engagement across all of these different tools, teams spend much of their time looking at siloed snapshots and piecing them together into a full picture of their users.
Integrations is a one-of-a-kind feature, which solves this industry-wide problem by instantly connecting Woopra to other tools in a matter of seconds. This greatly enriches the data from tracking custom events and identifying your customers on your website or application with Woopra’s SDKs.
Integrations’ tight connections with CRMs, help desks, email automation systems, live chat tools, and more, allow you to take control of your data, centralizing it in a single platform.
Woopra’s Integrations are set up in two parts:
- Integrations – Integrations are the external Apps that you can connect to Woopra in just a few clicks. More information on Integrations can be found below.
Integrations’ Apps are super easy to set up and most of them can be installed with just a few clicks. Once installed and authorized (where necessary), the different Apps instantly sync actions from within the given tool to Woopra. You will be able to use these actions immediately throughout Woopra. For example, you can leverage Integrations’ actions as a segmentation filter option in the People Reports. In addition, you can use them to set up a step in the Journey report.
In addition to bringing data into Woopra, some apps also enable you to trigger actions in other tools to create more personalized and more relevant customer experiences than ever before.
Other apps allow automated scheduling of important reports to different tools, so that all teams can easily access important reports from a single location, without requiring different authorizations or permissions in your many different products.
Integrations are entirely unique in their ability to bring all of your data together into a single hub, where you can then analyze and automate actions based on a comprehensive picture of your customer’s interactions, from their responses to email campaigns, onsite surveys, chat efforts and so on.
Let’s consider a few examples; Using the Zendesk App, a SaaS company may set up a trigger to upgrade ticket status when a user experiences any kind of error. The recently submitted ticket of a high profile customer could be automatically upgraded to urgent, allowing for faster response times.
Another example might be an online game company, whose support team closely monitors player activity for any potential abuse. They might make good use of the Hipchat app, which installs a trigger action which allows you to post custom messages to your Hipchat channels when a given action occurs. This company might set up a trigger to alert the moderators immediately when there may be questionable activity.
A sales representative might schedule an upload for a weekly report on new signups, which is automatically shared with product and sales teams, or upload a monthly report on Adwords performance, to be shared with the marketing team and an outside agency.
First, go to the Configure section in the Woopra’s navigation bar. Select the Integrations icon from the sidebar to access the apps. Click on the app of interest to set it up. Click “Install” in the upper right corner and follow the instructions to authorize the App according to the permissions of the tool.
Once installed and authorized, select the Setup page to ensure that the tracking of interest is selected. Different Apps will allow for enabling or disabling of certain features from this page, so be certain to check for more information.
After installation, any App actions automatically sent or defined by the setup will instantly become available in segmentation filters and Segments throughout all Woopra’s reports as well as action filters in Journeys, Trends and Retention reports.
To use Integrations Trigger actions, open the ‘Automate’ section, and select ‘Triggers’ on the sidebar. Configure the conditions that you wish to trigger the action for, select an App Action from the ‘Add Action’ options, and define the conditions appropriately. Click “Create” to save your setup.
To schedule report uploads to the tool of interest, choose to upload your Analytics reports to the app target by selecting the tool name from the scheduled tasks options.
Configure the specific destination you want to send the reports to, and the format that you’d like the report to be sent in. Click “Create” to save your setup.