Introduction to Woopra

The modern customer journey is non-linear, omnichannel, and cyclical. Woopra was created out of the need to understand the customer experience by being truly channel and platform agnostic. Woopra pioneered individual-level customer analytics even before businesses identified the challenges with nonlinear customer journeys and fragmented product engagement.

The platform tracks user behavior across websites, through email, social media, paid media, sales, technical support, help desk, video, and most importantly, the engagement on the product/service itself.

Over 25,000 organizations use Woopra to maximize the value of digital channels and convert users into customers and advocates.

Woopra's Journey Analytics breaks free from the data silos of mobile, app, product, or web analytics. It combines these - and other essential touchpoints - to help users see the world as their customers do.