Fields with Special Behaviors

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Warning

In the latest version of Woopra, some of these fields, for instance campaign fields, have changed the way they work in the Woopra Interface.

There are a number of visitor, visit, and event property keys that, if sent as part of the tracking request, will cause some special behavior in the Woopra UI. For instance, sending campaign_name as an event property will actually allow it to be picked up by the system for campaign reporting, and will also show the event's campaign in the interface differently from the rest of the event properties.

Here is a list of fields that have some special behavior by convention:

Field NameProperty ScopeSpecial BehaviorDiscussion
urlEvent PropertyParsed for pageview data, campaign data, etc.Woopra will read utm_ and woo_ tags, and include them as campaign data for the event.
campaign_nameEvent PropertyTreated as campaign attribution dataWoopra displays campaign data specially in each event that has it so as to make attribution clearer. Also, this data when sent with any event, will be used to generate the new Attribution Reports.
campaign_idEvent PropertyTreated as campaign attribution data
campaign_sourceEvent PropertyTreated as campaign attribution data
campaign_mediumEvent PropertyTreated as campaign attribution data
campaign_contentEvent PropertyTreated as campaign attribution data
campaign_termEvent PropertyTreated as campaign attribution data