Estimating Total Event Count
Understanding your expected monthly event volume is critical for choosing the right Woopra plan and avoiding unexpected overages. This guide provides a blunt, predictive framework to help you realistically estimate your monthly events based on real-world usage patterns.
What is an event in Woopra
An event is any event tracked in Woopra, such as pageviews, downloads, property changes, and any custom events you configure. Also, every time a property is changed, for example, a user updates their email address or joins a segment, it will be listed as an event in the customer profile and counted towards your quota.
Every time a property changes—such as when a user updates their email address, LTV changes, cart value updates, or a visitor joins or leaves a segment—that change is counted as a new event and appears on the customer profile.
Events are not limited to visible user behavior. Background automation, integrations, and identity updates also generate events.
Industry-Based Multipliers
SaaS Products
Typical Range: 20-50x Monthly Visitors
How We Calculate this Range:
- Authentication events (login/logout)
- Feature usage tracking
- In-app navigation
- Role and plan changes
- Frequent identify calls
- Heavy segmentation
- CRM and billing integrations
Examples:
- 10,000 visitors × 20 = 200,000 events (very light tracking)
- 100,000 visitors × 35 = 3,500,000 events (typical B2B SaaS)
- 1,000,000 visitors × 50 = 50,000,000+ events (advanced product analytics)
eCommerce Stores
Typical Range: 10-20x Monthly Visitors
How We Calculate this Range:
- Product views
- Collection views
- Cart updates
- Checkout steps
- Purchase events
- Abandoned cart tracking
- Email and SMS captures
- Post-purchase automations
- Customer profile enrichment
Examples:
- 50,000 visitors × 10 = 500,000 events (basic store)
- 100,000 visitors × 15 = 1,500,000 events (moderate funnels)
- 500,000 visitors × 20 = 10,000,000 events (advanced personalization)
Property Changes and Segments
Property updates and segment activity frequently account for 20–40% of total event volume.
Examples that generate events automatically:
- Email added or changed
- Other user property updates
- Segment joined events (tracking can be disabled in Woopra)
- Segment exited events (tracking can be disabled in Woopra)
Final Takeaway
If you only know your monthly visitors, use these planning ranges:
- SaaS: Visitors × 20–50
- eCommerce: Visitors × 10–20
These are predictive, not conservative. They are designed to help you:
- Choose the correct plan
- Avoid unexpected overages
- Scale safely as tracking sophistication increases
If your tracking includes automation, segmentation, personalization, or multiple integrations, you should plan for the upper end of these ranges or higher.
Need Help?
If you would like help estimating your specific use case, reach out to the Woopra team with:
- Monthly unique visitors
- Product type (SaaS or eCommerce or Others)
- Number of integrations
- Level of behavioral tracking
Updated 4 days ago